Why Sarrai, and not a generic chatbot or Zendesk?
You are shortlisting support tools, and every one of them looks good in a demo. The differences show up later: on your invoice after a busy month, and in your knowledge base after a year. This page takes two minutes and tells you where Sarrai works differently from Intercom, Zendesk or a standalone chatbot.
A year from now, your knowledge base is still right.
Every AI support tool answers from your documentation. With most tools, keeping that documentation current is your job, and after a few months that job slips down the list. Your product moves on, the articles stay where they were, and the AI confidently explains last year's version to your customers.
Sarrai maintains its own knowledge base. When it has no answer, it asks your expert in the background. It turns that reply into a proposal for a new or updated article, and the proposal lands in your approval inbox. You approve it, and the next time that question comes in, Sarrai handles it alone.
- Proposals based on real customer questions: a new article, or a revision of one that went stale
- A full diff on every revision, so you see exactly what changes
- Nothing goes live without your approval
What you notice from day one
A knowledge base that stays current pays off over months. These four differences are visible in your first week.
Answers come from your documentation only
A generic chatbot draws on everything its language model has ever read, and it would rather make something up than admit it has no answer. Sarrai answers from your knowledge base only, and shows the source with every answer. When the answer is missing, it says so and brings in a person.
- A source with every answer: your customer sees where it came from
- "I don't know" is a valid answer, and the start of a better article
- Your content is never used to train AI models
A busy month costs you nothing extra
Zendesk and Intercom charge a subscription per agent, plus a fee for every conversation the AI resolves. The better the AI performs, the higher your invoice. I ran the numbers for three team sizes in what Zendesk really costs. With Sarrai you pick a plan with a flat monthly price, and you know that price before the month starts.
- No per-seat fee: one more colleague in the inbox leaves your invoice unchanged
- No meter per conversation and no surcharge after a peak
- Every feature in every paid plan, cancel monthly
Every resolved conversation counts
One plan, one price
A human takes over when it matters
A customer who wants to talk to a person gets a person. They ask for one, click the button in the chat window or show frustration, and the conversation moves to your team's inbox. Your experts can stay out of customer chats altogether: through the Expert channel they send Sarrai a short reply, and Sarrai writes the full answer for the customer.
- The full chat history comes along: your colleague never starts from a blank page
- One continuous conversation for your customer, whether the AI or a person replies
- Your specialists keep their focus, and your customer still gets an answer
You are not starting over
Switching sounds like months of work. If you already run a help center on Intercom, Zendesk or Freshdesk, Sarrai reads it and brings over your collections, articles and images. If you have nothing online yet, upload PDFs or Word documents, or let the AI assistant interview you. You generate your first articles within the first ten minutes.
- Your current help center keeps running until you are ready to switch
- Copy it as it is, or have it rewritten: your call
- Test for 30 days with your own content, no credit card
A vendor you can actually reach
Sarrai is a small Belgian company. You notice that in who picks up when you write, in where your data lives and in how simple the terms are.
You talk to the founder
A question, a problem or an idea for the product? Your message reaches me: Steven, the founder. I reply in English or Dutch, and what customers run into makes it into the product within weeks. Send me a message.
Simple terms
Every feature is part of every paid plan, with no modules to buy later. You cancel monthly, with no annual contract. If you pick no plan after your trial, you continue for free with 50 conversations per month.
Your data stays in Belgium
The servers and all customer data are hosted at Combell in Belgium. Data never leaves the EU, and a data processing agreement comes as standard. To hold other vendors to the same bar, use the EU data residency checklist.
Sarrai next to a standalone chatbot and a support suite
This is the short version. Pricing models were checked in July 2026. For each tool there is a full, fair comparison, including the situations where the other tool fits better.
Test it with your own content.
Try Sarrai free for 30 days, with every feature included. Import your existing help center or upload what you have, and you see your first results within the hour. No credit card needed.
