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How-tos, opinions and product updates for owners of growing SMEs.

Advice · 5 June 2026 · 7 min read

What does an AI chatbot cost for your website?

Between €30 and €150 a month — but that figure tells you almost nothing. The chatbot itself is now the cheapest part; the real cost and the real value sit in the knowledge you feed it. We do the maths transparently.

Steven Lemmens
Steven Lemmens
Opinion · 2 June 2026 · 8 min read

Nobody looks things up anymore

A new colleague no longer opens the knowledge base — they just ping Tom, because that's faster and more reliable. That's how a knowledge base dies: not with a crash, but with silence. And that very gap is the most valuable signal you have.

Steven Lemmens
Steven Lemmens
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Advice · 13 May 2026 · 7 min read

You lose half your workday to the same questions

You'd actually planned to start today on that one project that's been sitting for weeks, but the inbox has taken you hostage again. Under the guise of 'delivering service' you let it happen. But that isn't delivering service anymore — it's the opposite.

Steven Lemmens
Steven Lemmens
How-to · 28 Apr 2026 · 7 min read

What happens when Tom goes on holiday?

Why does documenting processes so often fail, and what can we do about it? A handy insight into how to make your next documentation project actually succeed.

Steven Lemmens
Steven Lemmens