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How-tos, opinions and product updates for owners of growing SMEs.

Advice · 23 July 2026 · 5 min read

Automate customer support without a big investment

No support team, no weeks-long documentation project. You connect Sarrai to your website, let it answer the easy questions, and the knowledge base builds itself while you work.

Steven Lemmens
Steven Lemmens
How-to · 8 July 2026 · 7 min read

How to keep your docs in sync with a product that ships weekly

When you ship every week, your docs are out of date by default. A practical workflow to keep the gap small: check the docs with every change, keep each edit small, and let real questions drive the backlog.

Steven Lemmens
Steven Lemmens
How-to · 24 June 2026 · 4 min read

How quickly can you get started with Sarrai?

Register, add your documents or website, and your knowledge base writes itself. We walk step by step through how you're chatting with your own AI agent within the hour.

Steven Lemmens
Steven Lemmens
Opinion · 16 June 2026 · 7 min read

Why documentation goes stale (and how to fix it)

Stale documentation is a side effect of shipping software. Here's why your docs drift, how to fix the articles that already went wrong, and how to keep new ones current.

Steven Lemmens
Steven Lemmens
Advice · 5 June 2026 · 7 min read

What does an AI chatbot cost for your website?

Between €30 and €150 a month, but that figure tells you almost nothing. The chatbot itself is now the cheapest part; the real cost and the real value sit in the knowledge you feed it. We do the math transparently.

Steven Lemmens
Steven Lemmens
Opinion · 2 June 2026 · 8 min read

Nobody looks it up anymore

A new colleague no longer opens the knowledge base. They just ping Tom, because that's faster and more reliable. That's how a knowledge base dies: not with a crash, but with silence. And that very gap is the most valuable signal you have.

Steven Lemmens
Steven Lemmens
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Advice · 13 May 2026 · 7 min read

You lose half your workday to the same questions

You'd actually planned to start today on that one project that's been sitting for weeks, but the inbox has taken you hostage again. Under the guise of 'delivering service' you let it happen. But that isn't delivering service anymore. It's the opposite.

Steven Lemmens
Steven Lemmens
How-to · 28 Apr 2026 · 7 min read

What happens when Tom goes on vacation?

Why does documenting processes so often fail, and what can we do about it? A handy insight into how to make your next documentation project actually succeed.

Steven Lemmens
Steven Lemmens