Chatbots & wrong answers
Your chatbot has been quietly serving wrong answers to your customers, because nobody updated the knowledge base since March.
The support AI that solves outdated answers
Your product ships something new every week. Most support AI will keep describing the old version, confidently, to your paying customers.
With Sarrai, your team answers a question once, Sarrai answers it every time after that. When it's not sure, it checks with your expert before your customer ever sees a thing.
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Sarrai is for you if any of this sounds familiar
An engineer has to communicate with customers
Your engineer just lost a week of time answering tickets and communicating directly with customers.
Employee vacations
Ian is on vacation, and three customers are stuck waiting for an answer until he's back on Monday.
Old knowledge base
Your knowledge base hasn't been opened since March last year. None of the documentation is accurate anymore.
The most important differences between AI support tools
Every tool demos well. Before you buy AI-support software, you should ask yourself two fundamental questions: what happens when the AI doesn't know the answer, and what will your knowledge base look like a year from now?
Other helpdesk & chatbot tools
Sarrai
When the AI doesn't know
The conversation gets stuck in the ticket queue.
Your expert answers the customer directly, and the docs never get an update.
Sarrai quietly asks your expert in the background and updates your docs.
Sarrai turns one shorthand reply from an engineer into a full answer for your customer and drafts the knowledge base update.
A year in
It never got better than it was on the first day.
The AI gets more questions wrong, as it's citing out-of-date docs. Nobody really notices until a customer does.
As up-to-date as the day you started
Every missed question became a suggested update; you approved each one in seconds.
Wrong answers
Would rather make something up than admit it doesn't know.
Answers only from your knowledge base.
Cites its sources, says "I don't know" and brings a human into the conversation automatically.
Getting started
Document everything by hand first.
Upload what you have and link your website.
You're up and running quickly.
Pricing
Priced per seat + per resolution.
One fixed price per month, no cost per seat.
Every feature included.
Your data
Servers often outside the EU, GDPR guarantees vary by vendor.
100% EU-hosted, GDPR-compliant by design.
Curious how Sarrai could benefit you?
Request a demoWhat happens when a customer asks a question?
One question, from the first time it's asked to the last time it needs a human.
1
A customer asks
"Does the X-200 work with annual invoicing?" Sarrai answers on the spot, straight from your knowledge base, and links to the source, so the customer can see exactly where the answer comes from.
Source: Invoicing & subscriptionsWhat if Sarrai has never seen this question before?
It doesn't guess. Sarrai quietly messages your expert, who replies in shorthand like messaging a colleague, and Sarrai turns those eight words into a complete, friendly reply. The customer never notices the pause, your expert never leaves their own work.
Your expert types:
yes, but only on the 2025 models
Sarrai replies to the customer:
Yes, it does! The X-200 supports annual invoicing, but only on the 2025 models. So make sure to check you're on the 2025 model.
2
The answer doesn't get lost
Sarrai finds what part of the knowledge base needs an update and drafts the update autonomously. The draft lands in your approval inbox. You approve with one click, and it's saved for good.
With one click, your knowledge base gets smarter3
Next time, no human intervention needed
Next time the same type of question pops up, Sarrai answers it all on its own.
That's a closed feedback loop
Sarrai gets smarter with every question your team answers, so your team has to step in less and less.
A public help center
With the public help center, you make your documentation available to your whole team and, if you want, to your customers. From that moment, your AI assistant can start answering questions from employees and customers directly.
Discover the public help center
You can start without documentation, too
Getting started with Sarrai is easy, and you'll generate your first articles within the first ten minutes. If you get stuck, our support team is happy to help.
Get in touch- Get started quickly
- Document the knowledge of your key users
- Structured knowledge base, tailored to you
- Reduce inbox stress immediately
- More free time to do actual work
The story behind Sarrai
Why I'm building Sarrai
I'm Steven. I've been building software for years, and spent just as many years in customer support. At every company I worked for, the same thing struck me: there's always one person who really knows. How that software fits together, why we work the way we do, what to do when that one error message comes back.
Those people are worth their weight in gold. But they're also never done with their work: everyone stops by their desk. And when they leave or fall ill, their knowledge goes with them.
That's why I'm building Sarrai. Our AI assistant does what AI is really good at: writing, structuring and refining. It helps your team capture knowledge the moment it arises, and hands it back to whoever needs it tomorrow.
Steven Lemmens
Founder & managing director, Sarrai
From the blog
Automate customer support without a big investment
No support team, no weeks-long documentation project. You connect Sarrai to your website, let it answer the easy questions, and the knowledge base builds itself while you work.
Read moreWhat does AI customer service cost for an SME?
Compare the cost of a support agent with what Sarrai costs, from €149 a month or about €0.30 a conversation. We do the math transparently.
Read moreHow quickly can you get started with Sarrai?
Register, add your documents or website, and your knowledge base writes itself. We walk step by step through how you're chatting with your own AI agent within the hour.
Read moreFrequently asked questions
What does Sarrai cost?
Sarrai starts from € 149 per month, with all features included. You can try every feature free for 30 days; if you don't pick a plan after that, you continue free with 50 conversations per month. You'll find the full pricing breakdown on our pricing page.
Does Sarrai work in other languages?
The application is available in Dutch and English at the moment.
How does Sarrai differ from Intercom?
Intercom is a broad customer communication platform for large, international support teams. Sarrai is a knowledge base platform for SMEs and scale-ups. We've put together a full comparison where you can read up on all the details.
Is Sarrai GDPR compliant?
Yes. All data is processed and stored within the EU, you keep ownership of your content and conversations, and a data processing agreement (DPA) is available.
What company size is Sarrai for?
Sarrai is built for SMEs and scale-ups of roughly 5 to 100+ staff. The Starter, Growth and Pro plans grow with your team and conversation volume. You'll find more information on our pricing page.
How long does onboarding take?
If you're not starting from zero, say you already have documentation files or a website, you're live within days. If you opt for guided onboarding to map out how your business works, you're typically up and running within three to four weeks. And you can even start with almost no documentation: your knowledge base fills itself as questions come in. See how quickly you get started with Sarrai.
Does Sarrai share customer data with third parties?
No, we do not. We make sure your content isn't used to train AI models, and all processing happens within the EU.
What happens when Sarrai doesn't know the answer?
It never makes anything up. If Sarrai is unsure, it checks with your expert in the background, they can reply in shorthand, and Sarrai rewrites that into a customer-friendly version. If it doesn't know the answer, Sarrai will say so honestly and hands the conversation to your team's inbox, full history included. Either way, the question becomes a suggested knowledge-base update, so next time, Sarrai can answer it all on its own.
Do my experts have to talk to customers directly?
No, that is precisely why we created our Expert Channel. Sarrai sends your expert a short message in the background, they answer it in the way they'd answer a colleague ("yes, but only on annual plans"), and Sarrai turns it into a complete, friendly customer reply. Your specialists keep their focus; your customers get their answer and your knowledge base is updated automatically.
Can I integrate Sarrai with my existing tools?
Sarrai works anywhere through a chat widget you paste into any website or web application, and offers an API for deeper integration. Native connections with popular helpdesk and CRM tools are on the roadmap. See all integrations.
Where are your servers?
Our servers and all customer data sit with Combell in Belgium. Data does not leave the EU.
Ready to get started?
Get started for free today. The first 30 days are on us! Import any documentation you already have and you'll get results within the hour. No credit card required.
