A broad omnichannel platform, or focused customer service AI with a fixed price and your data in European hands?

Both let an AI answer your customer questions based on your own knowledge. Trengo is a broad omnichannel platform: every channel in one inbox, from WhatsApp and telephony to social, with AI on top, and it targets teams across Europe. Sarrai is focused on automating customer service for SMEs in Belgium and the Netherlands, with a knowledge base that keeps itself current, a fixed price based on conversations and your data in European hands. Trengo goes wide, Sarrai goes deep on one task.

For an SME that mainly wants to automate repeat customer questions with a predictable price and data in the EU, Sarrai is a strong alternative. If you mainly need many channels such as telephony and social, or you send outbound WhatsApp campaigns, Trengo is a better fit. Many smaller teams choose Sarrai precisely because they value a predictable invoice, a knowledge base that keeps itself current and support that stays with them more than maximum breadth.

This is where Trengo wins today. Trengo serves 10+ channels, including WhatsApp as an official Meta partner, voice and telephony, SMS and the familiar social channels. Sarrai works on website chat and email today, and WhatsApp is on the roadmap. If your customer service runs largely on telephony or social, Trengo is the logical choice on that point. If your questions mostly come in through chat and email, Sarrai covers that fully.

With Sarrai your data stays in European hands. Hosting is in Belgium (Combell) and the language model comes from France (Mistral). No American cloud is involved. Trengo is a Dutch, GDPR-compliant company, but it hosts on Amazon Web Services in a European region. The data sits in Europe, yet the provider is American, so the US CLOUD Act can in theory come into play. For anyone who wants customer conversations to stay fully within European infrastructure, that is a real difference.

It depends on your situation, but the models differ a lot. Trengo works with fixed packages based on conversations, from €299/month for 10 users and 6,000 conversations a year. Three things make the final invoice harder to predict: each conversation only runs for 7 days, so a customer who comes back later counts as a new conversation; AI answers above the included number cost €0.25 to €0.30 each; and WhatsApp, voice and AI run through a wallet that tops itself up automatically. If you're a team of three, you still pay for ten users at Trengo. Sarrai works with a predictable subscription based on conversations, three clear tiers, without a wallet, top-ups or a separate AI charge. Run your own scenario in the price comparison. For current Trengo rates, check trengo.com/prices.

In chat, Sarrai answers questions directly and hands over to a person when it is not sure. On email, Sarrai works with a draft by default. The AI writes the answer, you review it and send it. A wrong answer in an email carries more weight than one in a chat bubble, so that's where you deliberately keep a hand on the wheel. If you do want email answered automatically for certain question types, that can be switched on case by case.

At the start you choose between self-service or personal guidance, so you get results quickly. After that, the support stays with you. If a conversation gets stuck, it reaches the Sarrai team directly, through the same flow your customers use. So we run our own customer service on our own product. That is why you can test Sarrai yourself before you choose, and see how an escalation plays out.