CrafterQ and Sarrai look the same at first glance. Both let an AI answer your customer questions based on your own content, both go live on your website in minutes, and both keep their knowledge up to date. The difference is in what they were built for. CrafterQ is a broad website agent that wants to engage visitors, capture leads and close sales, with support alongside, and you can put the same agent to work for marketing, HR or an intranet. Sarrai does one thing well: take repeat customer questions off your plate and keep your knowledge current, with a human at the wheel. On top of that, Sarrai runs on European infrastructure and charges per conversation rather than per message. Below I compare the two honestly, so you make the right choice.
CrafterQ is an American website agent that wants to engage visitors, capture leads and close sales, with support alongside.
Sarrai is focused customer service AI with a knowledge base you help steer yourself.
An honest comparison on the points that matter to most SMEs.
The CrafterQ prices and rates mentioned are in dollars, were checked in June 2026 and may have changed since. For current rates, always check crafterq.ai/pricing.
No platform is best for everyone. These are the situations where each one is genuinely strong.
Using your whole website, with sales and marketing alongside.
Automating customer service with a human at the wheel.
In your Sarrai backoffice you can talk to Sarrai itself at any moment. A question about a feature, a setting, an invoice: you ask the same AI you give your own customers. If the conversation gets stuck, it escalates automatically to a person, and today that is the Sarrai team directly. So the very flow you offer your customers is the one we use to help you.
That is deliberate. Putting your own customer support on your own product is a strong signal: it works, or we feel it first. And it fits what Sarrai stands for, a human at the wheel rather than an AI that quietly updates itself. With Sarrai there is no separate support department you disappear into. The people who build it are also the endpoint when the AI can't work it out.
Want to test it before you choose? Open the demo environment, ask Sarrai a tricky question, and see what happens when it isn't sure of the answer itself.
Then Sarrai was built for you. CrafterQ is a capable, broad platform, so the question is not whether it works. It is where your data ends up, what your invoice does month to month, and whether the AI stays under your control as your knowledge grows.
Your servers and all customer data sit with Combell in Belgium, within the EU. The language model comes from Mistral in France. No American cloud is involved, so the US CLOUD Act does not come into play. CrafterQ is an American company hosting on Amazon Web Services, and its own privacy policy notes that US processing relies on Standard Contractual Clauses because the US is not deemed adequate under GDPR.
One predictable subscription per conversation, with three clear tiers in euros. No message counter that runs faster than your conversations, no storage cap on your knowledge, and no monthly charge to show your own branding.
Updates to your knowledge base pass by you first through an approval inbox, and an expert channel routes hard questions to your own people. Nothing goes live without your sign-off, so your knowledge stays under control as it grows.
Both let an AI answer your customer questions based on your own content, and both go live on your website in minutes. CrafterQ is a broad website agent that promises to engage, sell and support: the chat is there just as much to capture leads and close sales, and you can put the same agent to work for marketing, HR or an intranet. Sarrai is focused on one task, automating repeat customer questions for SMEs in Belgium and the Netherlands, with a knowledge base you help steer, a fixed price per conversation and your data in European hands. CrafterQ goes wide, Sarrai goes deep on customer service.
For an SME that mainly wants to automate repeat customer questions with a human at the wheel, a predictable price and data in the EU, Sarrai is a strong alternative. If you want the chat mainly to convert and sell, or you're looking for one agent across marketing, HR and intranet at once, CrafterQ is a better fit. Many smaller support teams choose Sarrai precisely because they value a focused product, control over their knowledge base and support that stays with them more than maximum breadth.
Here there's a real difference. CrafterQ counts per message: the packages run from 75 messages a month on the free plan to 20,000 on Business, and every message from the visitor and from the AI counts. One conversation quickly contains a handful of messages, so the counter runs faster than counting per conversation. Sarrai charges per conversation, no matter how many messages go back and forth inside it. That makes your usage easier to estimate in advance.
With Sarrai your data stays in European hands. Hosting is in Belgium (Combell) and the language model comes from France (Mistral). No American cloud is involved. CrafterQ is an American company hosting on Amazon Web Services. Its own privacy policy states that data may be processed in the United States, that the US is not deemed "adequate" under GDPR, and that they rely on Standard Contractual Clauses for that. CrafterQ says it does not train public models on your content and is SOC 2 Type II certified. For anyone who wants customer conversations to stay fully within European infrastructure, what matters is where the data sits and which law can in theory reach it.
It depends on your situation, and the models differ a lot. CrafterQ starts free for 75 messages a month and runs through Solo ($29) and Team ($99) to Business ($399), each in dollars and counted per message. On top of that come storage limits on your training data and separate add-ons, and showing your own branding instead of "Powered by CrafterQ" costs $79 a month extra. Sarrai works with three clear tiers in euros (€149, €349, €699), billed per conversation, with renaming and an avatar included. Which one comes out cheaper depends on your volume and on how many messages your conversations contain. Run your own scenario in the price comparison. For current CrafterQ rates, check crafterq.ai/pricing.
Both keep your knowledge up to date, in a different way. CrafterQ retrains automatically on your sources, weekly or daily depending on your plan, and puts the control on you in its terms: you are responsible for reviewing the answers yourself. Sarrai turns that around with an approval inbox. Sarrai proposes updates from real questions, you approve, and nothing goes live without your sign-off. An expert channel routes questions the AI isn't sure about to your own people, and their answer goes back into the knowledge base. That keeps a human at the wheel as your knowledge grows.
In chat, Sarrai answers questions directly and hands over to a person when it is not sure. On email, Sarrai works with a draft by default. The AI writes the answer, you review it and send it. A wrong answer in an email weighs heavier than in a chat bubble, so there you deliberately keep your hand on the wheel. If you do want email answered automatically for certain question types, that can be switched on case by case.
Between €30 and €150 a month — but that figure tells you almost nothing. The chatbot itself is now the cheapest part; the real cost and the real value sit in the knowledge you feed it. We do the maths transparently.
Read moreThis article lays out the four most important differences — not to talk Intercom down (it's a good product), but to help you choose what fits your situation.
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