A broad website agent built to sell, or focused customer service AI with a human at the wheel?

Both let an AI answer your customer questions based on your own content, and both go live on your website in minutes. CrafterQ is a broad website agent that promises to engage, sell and support: the chat is there just as much to capture leads and close sales, and you can put the same agent to work for marketing, HR or an intranet. Sarrai is focused on one task, automating repeat customer questions for SMEs in Belgium and the Netherlands, with a knowledge base you help steer, a fixed price per conversation and your data in European hands. CrafterQ goes wide, Sarrai goes deep on customer service.

For an SME that mainly wants to automate repeat customer questions with a human at the wheel, a predictable price and data in the EU, Sarrai is a strong alternative. If you want the chat mainly to convert and sell, or you're looking for one agent across marketing, HR and intranet at once, CrafterQ is a better fit. Many smaller support teams choose Sarrai precisely because they value a focused product, control over their knowledge base and support that stays with them more than maximum breadth.

There's a real difference here. CrafterQ counts per message: the packages run from 75 messages a month on the free plan to 20,000 on Business, and every message from the visitor and from the AI counts. One conversation quickly contains a handful of messages, so the counter runs faster than counting per conversation. Sarrai charges per conversation, no matter how many messages go back and forth inside it. That makes your usage easier to estimate in advance.

With Sarrai your data stays in European hands. Hosting is in Belgium (Combell) and the language model comes from France (Mistral). No American cloud is involved. CrafterQ is an American company hosting on Amazon Web Services. Its own privacy policy states that data may be processed in the United States, that the US is not deemed "adequate" under GDPR, and that they rely on Standard Contractual Clauses for that. CrafterQ says it does not train public models on your content and is SOC 2 Type II certified. For anyone who wants customer conversations to stay fully within European infrastructure, what matters is where the data sits and which law can in theory reach it.

It depends on your situation, and the models differ a lot. CrafterQ starts free for 75 messages a month and runs through Solo ($29) and Team ($99) to Business ($399), each in dollars and counted per message. On top of that come storage limits on your training data and separate add-ons, and showing your own branding instead of "Powered by CrafterQ" costs $79 a month extra. Sarrai works with three clear tiers in euros (€149, €349, €699), billed per conversation, with renaming and an avatar included. Which one comes out cheaper depends on your volume and on how many messages your conversations contain. Run your own scenario in the price comparison. For current CrafterQ rates, check crafterq.ai/pricing.

Both keep your knowledge up to date, in a different way. CrafterQ retrains automatically on your sources, weekly or daily depending on your plan, and its terms place the control with you: you are responsible for reviewing the answers yourself. Sarrai turns that around with an approval inbox. Sarrai proposes updates from real questions, you approve, and nothing goes live without your sign-off. An expert channel routes questions the AI isn't sure about to your own people, and their answer goes back into the knowledge base. That keeps a human at the wheel as your knowledge grows.

In chat, Sarrai answers questions directly and hands over to a person when it is not sure. On email, Sarrai works with a draft by default. The AI writes the answer, you review it and send it. A wrong answer in an email carries more weight than one in a chat bubble, so that's where you deliberately keep a hand on the wheel. If you do want email answered automatically for certain question types, that can be switched on case by case.