Answer customer questions automatically with AI
Sarrai answers customer questions from your knowledge base — not from her imagination. And when she's unsure, senses frustration, or the customer asks for it, she hands the conversation over to your team. With the full context.
Ready to introduce Sarrai to your customers?
Sarrai gives your customers two ways into your knowledge base. You choose which one to switch on — or you turn on both.
Chat widget on your website
Embed the chat widget on your own site and your visitors get an instant answer to their question. Sarrai answers based on your knowledge base, in your tone, day and night.
Average implementation time with a web developer: ten minutes.
- One snippet of code on your site — comparable to Google Analytics
- Available 24/7 — including outside office hours
- Escalation to your inbox when Sarrai can't work it out
Public knowledge portal
A public version of your knowledge base that visitors can browse themselves. Ideal for customers who prefer searching over asking, and for the SEO findability of your answers.
- Own URL, so you don't have to make any changes to your own website
- Findable via Google, so your answers also work for you as SEO
- No account needed, because the knowledge base is accessible to anyone with the URL
Not everything in your knowledge base is meant for your customers.
Your internal onboarding procedures, your price margins, your supplier agreements — your customers don't need to see those. That's why you decide per article whether it's available to the external Sarrai AI agent and the public portal, or only to your internal team.
One knowledge base, two scopes. No risk of information turning up in the wrong place.
Sarrai knows when she needs a human.
Any chatbot can make something up. Sarrai is built to rather not. Three moments where she stops answering and brings in a colleague:
When she doesn't know the answer.
Then Sarrai AI admits it, which is unique for AI agents. "I'll have to check that." And she automatically queries a colleague who does have the right knowledge.
When the customer gets frustrated.
Complaints, abuse, or a customer going round in circles — Sarrai senses it and hands over to your team before it gets out of hand. Not every customer wants to be rational at a moment like that, and she respects that.
When the customer asks for it.
One sentence from the customer and Sarrai steps aside. No retention attempt, no "maybe I can still help you after all", no artificial delay. She hands the conversation over — with the full history attached.
Put the chat widget on your own website
You activate the chat widget from your Help Center in Sarrai. You get a snippet of code that your web developer places on your site in a few minutes — comparable to how Google Analytics or a cookie banner is integrated.
The public knowledge portal works straight away from its own URL, without you having to change anything on your website.
The more Sarrai learns, the better she helps your customers.
Every question Sarrai answers is a chance to learn. When Sarrai notices that an article is unclear, that a question keeps coming back without a good answer, or that an operator gives a better explanation during a handover — she proposes an improvement in the approval inbox.
You approve or reject. That way your knowledge base gets sharper, without anyone working on it full-time.
Read more about the approval inboxApproval inbox
3 newReady to introduce Sarrai to your customers?
Whether you're still rolling out internally or ready to make the switch — we're happy to help you gauge when the time is right.
