Automate customer support without a big investment
No support team, no weeks-long documentation project. You connect Sarrai to your website, let it answer the easy questions, and the knowledge base builds itself while you work.
Read moreAn American chatbot platform, or customer service AI with your data in Europe?
Chatbase and Sarrai look the same at first glance. Both let an AI answer your customer questions based on your own knowledge, without any coding. The difference is where your data lives, how you pay, and how much help you get at the start. Chatbase is an American platform with a lot of channels and models. Sarrai is Dutch-language, built in Belgium, with a fixed price and personal guidance. Below I compare the two honestly, so you can make the right choice.
In short
Chatbase
Chatbase is an American platform for building AI support agents and rolling them out across many channels.
- Focus
- Train an agent on your data and deploy it across chat, WhatsApp, voice and more
- Price
- Monthly message credits, topped up per 1,000
- Who it's for
- A global audience, from solo founders to enterprise
Sarrai
Sarrai is Dutch-language customer service AI with a knowledge base that keeps itself current.
- Focus
- Answer repeat questions automatically and keep your knowledge up to date
- Price
- A predictable subscription based on conversations, no credits
- Who it's for
- SMEs and scale-ups in Belgium and the Netherlands, with data in the EU
Sarrai vs Chatbase in one table
An honest comparison on the points that matter to most SMEs.
Criterion
Chatbase
Sarrai
Focus
AI support agent you train on your data and deploy broadly across channels.
Customer service AI that answers repeat questions and keeps your knowledge current.
Pricing model
Monthly message credits. Run out and you top up at $40 per 1,000. Removing the branding costs $1,188 a year. The cost stacks up with volume and add-ons.
A predictable subscription based on conversations. No credits, no surprises. Renaming the assistant and giving it your own avatar are included.
Data & privacy
American company. Data is processed on servers in the US, with standard contractual clauses (SCCs) for the GDPR.
Data stays in the EU. Hosted in Belgium (Combell), language model from France (Mistral). No American cloud.
Language & support
English-first product, 80+ languages through automatic translation. Support is in English.
Fully available in Dutch, Belgian team, a point of contact in your own language.
Audience
Global, from solo to enterprise.
SMEs and scale-ups in Belgium and the Netherlands.
Channels
Website, WhatsApp, Instagram, Messenger, Slack, email, voice and telephony.
Website chat and email today. WhatsApp is on the roadmap.
AI models
15+ models from several providers, free to choose.
One European model (Mistral), chosen deliberately to keep your data in the EU.
Integrations
Large catalog: Salesforce, Zendesk, HubSpot, Shopify, Stripe, Zapier and more.
Tailored integrations, set up together with you.
Keeping the knowledge base current
Retrains automatically on interactions.
An approval inbox proposes updates from real questions. You approve, nothing goes live without your sign-off.
AI answers
Agent answers with built-in guardrails.
Every answer with a source citation. When unsure, the AI says "I don't know" instead of guessing.
Onboarding
Self-service.
Self-service or personal guidance, so you get results quickly.
The Chatbase prices and rates mentioned were checked in June 2026 and may have changed since. For current rates, always check chatbase.co/pricing.
Use cases per tool
No platform is best for everyone. These are the situations where each one is genuinely strong.
Chatbase is strong for
Deploying broadly across many channels, with plenty of choice.
- Teams that want to run WhatsApp, Instagram, Messenger or telephony today.
- Anyone who wants to pick and switch between many different AI models.
- Companies with a lot of SaaS tools like Salesforce, Zendesk or Shopify they want to connect directly.
- Organizations for whom an English-language self-service tool from an American provider is no barrier.
- Teams that want a large, proven platform with thousands of users worldwide.
Sarrai is strong for
Automating customer service with your data in the EU and a fixed price.
- SMEs and scale-ups that want to keep their customer data in Europe, hosted in Belgium.
- Teams that want a predictable subscription, without credits that run out or need topping up.
- Dutch-speaking organizations that want a product and a point of contact in their own language.
- Companies that want personal guidance at the start, not just a dashboard.
- Businesses that want a knowledge base that keeps itself current, with updates you approve.
Looking for a European alternative to Chatbase?
Then Sarrai was built for you. A Dutch-language customer service AI that runs in Belgium, with a fixed price and a team you can actually reach in your own language.
Your data stays in Europe
Your servers and all customer data sit with Combell in Belgium, within the EU. The language model comes from Mistral in France. No American cloud is involved.
A fixed, predictable price
One predictable subscription based on conversations, without credits to top up and without a charge to remove the branding.
Dutch-speaking, with guidance
Both the platform and your point of contact are Dutch-speaking, with personal guidance from a Belgian team to get you up and running.
Which one do you choose?
So which platform is right for whom?
Choose Chatbase if…
You want to deploy broadly across many channels, with maximum choice
- You want to serve chat, WhatsApp, Instagram, voice and telephony from one tool today.
- You want to pick from many AI models and experiment with them.
- You want to connect a lot of existing SaaS tools right away.
- An English-language, self-service platform from an American provider works fine for you.
Choose Sarrai if…
You want to automate customer service with your data in the EU
- You want customer data to stay in Europe, hosted in Belgium, with no American cloud.
- You want a predictable subscription instead of credits you have to keep an eye on.
- You want a Dutch-language product and a point of contact in your own language.
- You want personal guidance to get started quickly.
- You want a knowledge base that keeps itself current, with updates you approve.
- You're an SME or scale-up in Belgium or the Netherlands.
Sarrai vs Chatbase: FAQ
What's the difference between Sarrai and Chatbase?
Both let an AI answer your customer questions based on your own knowledge, without any coding. Chatbase is an American platform with many channels, many AI models and a large integration catalog, priced per message credit.
Sarrai is Dutch-language, built in Belgium, with your data in the EU, a fixed price based on conversations and personal guidance. Chatbase targets a global audience. Sarrai targets SMEs and scale-ups in Belgium and the Netherlands.
Is Sarrai a good European alternative to Chatbase?
Yes. Sarrai is a European alternative to Chatbase: built in Belgium and fully available in Dutch, with your servers and customer data at Combell in Belgium, within the EU. Instead of paying per message credit, you work with a fixed, predictable price. For a Dutch-speaking SME that wants to automate customer service and keep data in Europe, that is a meaningful difference. If you mainly need many channels such as WhatsApp and telephony, or a broad choice of AI models, Chatbase is a better fit.
Where is my data stored with Sarrai and with Chatbase?
With Sarrai your data stays in the EU. Hosting is in Belgium (Combell) and the language model comes from France (Mistral). No American cloud is involved. Chatbase is an American company that processes data on servers in the US, using standard contractual clauses (SCCs) as the legal basis for the GDPR. For anyone who wants customer conversations to stay within Europe, that is a real difference.
Is Sarrai cheaper than Chatbase?
It depends on your volume, but the models are very different. Chatbase charges in message credits. One credit is one AI message, not one conversation, and a stronger AI model costs more credits per answer. An answer with Claude Sonnet counts as 3 credits, with Claude Opus as 5. The 4,000 credits on the Standard plan therefore drop to around 1,300 answers with Sonnet, and a conversation often contains several answers.
Run out and you top up at $40 per 1,000. Removing the Chatbase branding alone costs $1,188 a year. Sarrai works with a predictable subscription based on conversations, without top-ups and without a branding charge. Run your own scenario in the price comparison. For current Chatbase rates, check chatbase.co.
Does Sarrai send answers to customers automatically?
In chat, Sarrai answers questions directly, just like Chatbase, and hands over to a person when it is not sure. On email, Sarrai works with a draft by default. The AI writes the answer, you review it and send it. A wrong answer in an email carries more weight than one in a chat bubble, so that's where you deliberately keep a hand on the wheel. If you do want email answered automatically for certain question types, that can be switched on case by case.
Does Sarrai support Dutch, and can I switch from Chatbase?
Yes. Sarrai is fully available in Dutch, built in Belgium, with a Dutch-speaking point of contact and personal guidance. You can upload your existing content and help articles. Sarrai turns them into structured articles that you review, adjust and publish, so you don't start from a blank page.
See for yourself how customer service AI with your data in Europe feels.
Try Sarrai free for 30 days. No credit card, no commitments, with personal guidance to get you off to a flying start.
