Chatbase and Sarrai look the same at first glance. Both let an AI answer your customer questions based on your own knowledge, without any coding. The difference is where your data lives, how you pay, and how much help you get at the start. Chatbase is an American platform with a lot of channels and models. Sarrai is Dutch-language, built in Belgium, with a fixed price and personal guidance. Below I compare the two honestly, so you make the right choice.
Chatbase is an American platform for building AI support agents and rolling them out across many channels.
Sarrai is Dutch-language customer service AI with a knowledge base that keeps itself current.
An honest comparison on the points that matter to most SMEs.
The Chatbase prices and rates mentioned were checked in June 2026 and may have changed since. For current rates, always check chatbase.co/pricing.
No platform is best for everyone. These are the situations where each one is genuinely strong.
Deploying broadly across many channels, with plenty of choice.
Automating customer service with your data in the EU and a fixed price.
Then Sarrai was built for you. A Dutch-language customer service AI that runs in Belgium, with a fixed price and a team you can actually reach in your own language.
Your servers and all customer data sit with Combell in Belgium, within the EU. The language model comes from Mistral in France. No American cloud is involved.
One predictable subscription based on conversations, without credits to top up and without a charge to remove the branding.
Both the platform and your point of contact are Dutch-speaking, with personal guidance from a Belgian team to get you up and running.
So which platform is right for whom?
Both let an AI answer your customer questions based on your own knowledge, without any coding. Chatbase is an American platform with many channels, many AI models and a large integration catalogue, priced per message credit.
Sarrai is Dutch-language, built in Belgium, with your data in the EU, a fixed price based on conversations and personal guidance. Chatbase targets a global audience. Sarrai targets SMEs and scale-ups in Belgium and the Netherlands.
Yes. Sarrai is a European alternative to Chatbase: built in Belgium and fully available in Dutch, with your servers and customer data at Combell in Belgium, within the EU. Instead of charging per message credit, you work with a fixed, predictable price. For a Dutch-speaking SME that wants to automate customer service and keep data in Europe, that is a meaningful difference. If you mainly need many channels such as WhatsApp and telephony, or a broad choice of AI models, Chatbase is a better fit.
With Sarrai your data stays in the EU. Hosting is in Belgium (Combell) and the language model comes from France (Mistral). No American cloud is involved. Chatbase is an American company that processes data on servers in the US, using standard contractual clauses (SCCs) as the legal basis for the GDPR. For anyone who wants customer conversations to stay within Europe, that is a real difference.
It depends on your volume, but the models are very different. Chatbase charges in message credits. One credit is one AI message, not one conversation, and a stronger AI model costs more credits per answer. An answer with Claude Sonnet counts as 3 credits, with Claude Opus as 5. The 4,000 credits on the Standard plan therefore drop to around 1,300 answers with Sonnet, and a conversation often contains several answers.
Run out, and you top up at $40 per 1,000. Removing the Chatbase branding alone costs $1,188 a year. Sarrai works with a predictable subscription based on conversations, without top-ups and without a branding charge. Run your own scenario in the price comparison. For current Chatbase rates, check chatbase.co.
In chat, Sarrai answers questions directly, just like Chatbase, and hands over to a person when it is not sure. On email, Sarrai works with a draft by default. The AI writes the answer, you review it and send it. A wrong answer in an email weighs heavier than in a chat bubble, so there you deliberately keep your hand on the wheel. If you do want email answered automatically for certain question types, that can be switched on case by case.
Yes. Sarrai is fully available in Dutch, built in Belgium, with a Dutch-speaking point of contact and personal guidance. You can upload your existing content and help articles. Sarrai turns them into structured articles that you review, adjust and publish, so you don't start from a blank page.
Between €30 and €150 a month — but that figure tells you almost nothing. The chatbot itself is now the cheapest part; the real cost and the real value sit in the knowledge you feed it. We do the maths transparently.
Read moreThis article lays out the four most important differences — not to talk Intercom down (it's a good product), but to help you choose what fits your situation.
Read moreTry Sarrai free for 30 days. No credit card, no commitments, with personal guidance for a flying start.
