Both let an AI answer questions from a knowledge base and hand off to a human when needed. The difference is in who it's for, where your data lives and how you pay.
Under the hood, Sarrai and Chatwoot look alike. Both give answers based on a knowledge base and hand off to a colleague as soon as that's the better option. Chatwoot serves your customers through a single omnichannel support inbox. Sarrai serves your own team first and makes the knowledge of your best people available to everyone, with external customer chat as an option on top.
Chatwoot is an omnichannel support inbox for customer communication, open source and priced per user.
Sarrai makes your team's knowledge available internally, with external customer chat as an option and AI in every plan.
An honest comparison on the points that matter to most SMEs and municipalities.
The pricing models and rates listed for Chatwoot were checked in June 2026 and may have changed since. For current rates, always check chatwoot.com.
That's where the biggest difference in the bill sits. I don't claim Sarrai is always cheaper, because that depends on your situation. Choose for yourself based on your team.
The cost rises with the size of your team.
The cost follows your conversation volume, not your team size.
Got a large team with a limited number of questions? Then Sarrai is the better value for you. Got a small team handling a great many conversations? Then Chatwoot may be more attractive. Work out your own scenario with our price comparison tool.
Go over your limit and everything keeps working. You get a notification at 70, 90 and 100 percent and then choose for yourself: a bundle of €30 per 100 extra conversations, or pause until next month.
For a Flemish SME or a municipality, this is often decisive. Sarrai runs entirely in the EU, on every plan, and is built to comply with GDPR. Chatwoot Cloud runs on AWS in the United States.
Your data is guaranteed to stay in the EU, whichever plan you choose. No exceptions, no fine print.
Everything stays in Europe and is built to comply with GDPR. With Chatwoot you only get EU residency if you host it yourself.
If you want to keep your data in Europe with Chatwoot, you host the software yourself: a Linux server with PostgreSQL and Redis, plus the maintenance. With Sarrai there's no need.
Let's be honest: Chatwoot is a strong product. These are the situations where each is genuinely the right fit.
It depends on your situation. Sarrai charges on conversation volume, with no cost per user or per resolved question, so with a larger team the bill often works out lower. With a small team handling a great many conversations, Chatwoot can be the better value. Our price comparison tool works it out exactly for you.
The community edition you host yourself is free. It does require technical know-how (a Linux server with PostgreSQL and Redis) and doesn't include Captain AI. Sarrai is fully managed, with the AI included in every plan.
With Sarrai your data lives in the EU, on every plan. Chatwoot Cloud runs on AWS in the United States. If you do want to keep your data in Europe with Chatwoot, you host the software yourself.
Yes. External customer chat is part of every plan. Sarrai started with internal knowledge for your team and today works in both directions, internally and out to your customers.
On the last day everything looks fine. The bill arrives months later: slower answers, work done twice, and one colleague who becomes the new bottleneck. What you actually lose, and how you keep that knowledge in your company.
Read moreA technical customer question given to your developer costs more than the five minutes it looks like. What the interruption really costs, and how you keep most of those questions away from your engineers.
Read moreNo setup cost and you can cancel any month. You'll see within a week how much time your team saves.
