How can a small business automate its customer support without making a big investment?

Who is this article meant for?
You can use the information in this article if you don't yet have a dedicated customer support division in your company. Maybe you have one employee handling all customer service requests or maybe it's a shared responsibility across all employees right now.

Maybe you're the type of company that asks all of its employees to periodically check the customer support inbox and answer what questions they can. The kind of company that knows that if it wants to grow any further, it must either invest in customer service operators or find a different solution.

If that's you, then Sarrai is the tool for you.

What is Sarrai?

Sarrai is an AI chat assistant for your website. Your customers get a familiar chat window on your website for all their questions, and Sarrai autonomously answers those questions based on your documentation, if you have any. Sarrai is built to never fabricate an answer, so when it can't help your customer, it automatically pulls an employee into the conversation.

After your employee answered the question and closed the ticket, Sarrai automatically generates a proposal for new information in your knowledge base, so it'll be able to answer that kind of question autonomously next time.

Getting started is super easy.

Sarrai can be implemented in any kind of website or web app, regardless of its technology. You just copy one fragment of code and you're good to go.

To make sure that Sarrai can actually answer questions, you can connect additional information sources like your website or by uploading manuals in the backend. Sarrai can use the information in the source material to answer questions autonomously.

But even without information to start from, the AI assistant still has use! Because it may transfer a lot of conversations to your inbox at first, but it'll also auto-update its own knowledge base every time it asked for help. This is a lot like welcoming a new colleague into your company and seeing them become more autonomous step by step in the first few weeks.

The knowledge base that auto updates

What happens when Sarrai doesn't know the answer? It brings in a human automatically by placing the conversation in your Sarrai inbox.

Once the conversation is done, Sarrai analyses what needs to change to its documentation to make sure it'll be able to answer that question on its own next time. It drafts an article with the information it just learned from your conversation and shows this draft in your approval inbox. You can read its proposal, adjust it where needed and approve it for use.

That's how your knowledge base grows on its own, one question at a time. The next time the same kind of question comes in, Sarrai will be able to handle it fully autonomously. This means you can start small and it gets better every time a question lands in your inbox.

Your experts stay in the background

Bringing in a human doesn't mean your experts spend all day chatting with customers. And you don't want them to get interrupted fifteen times a day either, because that's a productive day that's gone out the window. That's why we designed our expert channel. Sarrai keeps talking to the customer and double checks the information it's unsure about with your experts in the background. The customer will be none the wiser, because all he will see is a smooth, customer-friendly answer, even though the expert probably replied in shorthand.

A fixed price, no surprises

We charge a fixed monthly price, while most other AI tools charge per conversation. Charging per conversation can actually lead to a pretty big headache for small business owners, because you never know upfront what it's going to cost you this month and your costs climb automatically when you're busiest. We believe a small business needs a fixed monthly price, so that's what we charge. That way, you get no surprises and you know upfront how much it's going to cost. Sarrai offers different pricing tiers, depending on your needs. Our prices start at €149 per month and the first month is completely free.

On the free plan you get all features our platform has to offer for the first 30 days, including the approval inbox, so you can watch the self-learning knowledge base actually build your documentation. After that you drop to a limited version that keeps handling up to 50 questions a month.