A broad, affordable messaging platform, or focused customer service AI with a fixed price and your data fully in Europe?

Both let an AI answer your customer questions based on your own knowledge. Crisp is a broad messaging platform: chat, email and many social channels in one inbox, with a chatbot and AI on top, and it is affordable to start. Sarrai is focused on automating customer service for SMEs in Belgium and the Netherlands, with a knowledge base that keeps itself current, a fixed price based on conversations and your data fully in Europe. Crisp goes wide, Sarrai goes deep on one task.

For an SME that mainly wants to automate repeat customer questions with a predictable price and data fully in the EU, Sarrai is a strong alternative. If you mainly want to start cheap and serve many social channels, Crisp is a better fit. Many teams choose Sarrai precisely because they value a predictable invoice, a knowledge base that keeps itself current and support that stays with them more than the lowest entry price.

At entry, Crisp is cheaper. Crisp has a free plan for 2 agents and paid plans from €45 per month, billed per workspace. Sarrai starts at €149 per month. The difference is in what you get and in how predictable your invoice is. Crisp's AI runs on credits that expire and that you buy per agent, and every workspace is a separate subscription. Sarrai works with three clear tiers based on conversations, without credits, top-ups or a separate AI charge. If you're a small team that mainly wants cheap live chat, Crisp is the logical choice. If you want to genuinely automate repeat questions with an invoice you know in advance, Sarrai is the better fit. Run your own scenario in the price comparison. For current Crisp rates, check crisp.chat/pricing.

Not in the same way. Crisp has a permanent free plan for 2 agents. Sarrai has a free 30-day trial, with no credit card and no functional limits: only the number of AI conversations is capped, not the features. That way you test Sarrai fully before you decide, with personal guidance for a flying start.

With Sarrai your data stays fully in European hands. Hosting is in Belgium (Combell) and the language model comes from France (Mistral). No American cloud or subprocessor is involved. Crisp is a French, GDPR-compliant company overseen by the CNIL, with your messages in the Netherlands and plugin data in Germany. So the data sits in Europe, but hosting runs through DigitalOcean and subprocessors such as Cloudflare and Stripe are American, which means the US CLOUD Act can in theory come into play. For anyone who wants customer conversations to stay fully within European infrastructure, that is a real difference.

Crisp works with Hugo, an AI agent that uses your knowledge base, snippets, web pages and files and replies on its own with a guardrails check. Two things stand out: Crisp does not use your past conversations to answer customers, and reviewers report that the chatbot gets stuck on more complex flows. Sarrai works with a self-learning knowledge base and an approval inbox. Sarrai proposes updates from real questions, you approve them, and an expert channel routes hard questions to your own people and adds their answer to the knowledge. Every answer gets a source citation, and when unsure Sarrai says "I don't know" and hands over to a person.

At the start you choose between self-service or personal guidance, so you get results quickly. After that, the support stays with you. If a conversation gets stuck, it reaches the Sarrai team directly, through the same flow your customers use. So we run our own customer service on our own product. Crisp is built more around self-service, with a free plan and a chatbot you configure yourself, while the personal guidance sits mostly on the more expensive plans. That is why you can test Sarrai yourself before you choose, and see how an escalation plays out.